Vatanal is a topical rectal cream for internal and external haemorrhoids.
This client came to ViperMed with the idea of creating a site that was not only easy to navigate, but also conveyed the feeling of a clean and pleasant site without clutter.
For this we chose a subdued colour palette with a mix of images that convey a pleasant sensation. This was a challenge as the product itself is to relieve painful sensations.
We complemented it with a family of icons that helped reinforce the concept of neatness.
